Example:
Friday 6 April 2012
What is blogging?
•Blogging can be seen as an online diary. It can be both
personal and professional that persons and companies can use to highlight their
day to day activities. It usually has a central theme. IE: A person may keep a
travel blog; a company keeps a corporation blog for shareholders to view about
daily operations.
Who uses blogs?
•There are personal and
business blogs.
•Personal blogs are
owned and maintained by individuals and pertain to personal interests of the
owner.
•Business blogs,
however, are owned and operated by corporations. The purpose of these blogs is
to spread information regarding certain products to their customers.
•The customers that
they are marketing to via the blogs depend on who the target demographic is…
•Is it Business to
Business, Business to Customer, or Business to Government?
Business blog example
Personal blog example
What does a business blog entail?
•Blogs are a viable
tool for businesses to interact with their consumer base.
•They provide an easy
way for consumers to stay in touch with a business without becoming overly
involved.
•An effective
communication tool, blogs for business expands the range of customers the
business can have as the business is not limited to their location.
Why should businesses use blogs?
•Creates a competitive
advantage for the business as they can differentiate their products and brands
amongst competitors.
•To attract new
prospects by way of new customers, potential new investors, or other business
opportunities.
•An inexpensive
platform for advertising the business via social networking.
•Improve internal
communication.
•a blog is a good way
to ensure that all employees under the business managers understand the goals
of the company by providing a database of information.
•An easy and accessible
way for customers to access inventory of product.
•Allows for an
effective and easy way for customers to browse inventory stocks without feeling
overwhelmed.
•Provides a stronger
chance of sale.
•Business
differentiation
•Connection with
customers/external communications (B2C, B2B)
•Brand awareness
•Educational marketing
What are the disadvantages?
•Privacy. Managers must
be able to trust employees that they won’t reveal any of the company’s secrets
•Must be aware of the
content posted on a corporate blog, nothing inappropriate or controversial
•Time-consuming task
and difficult to maintain
•The people who have
the most time to write have the least to say, while the people who have the
most knowledge don’t have time to write it. The real experts are “hidden”.
•Time and resource
commitment: the blog must be frequently updated and maintained.
Future Uses:
•Blogs are becoming
major sources in the way of obtaining third party news instead of going through
traditional streams of news gathering from places like the Vancouver Sun and
The Province.
•Businesses are growing
out of these blogs themselves. An example is Deadline Hollywood – a news
blogging website that has become so expansive that they are now seen as a
direct competitor to Variety instead of being just another fringe entertainment
news site.
•These sites are also
spinning off new sites. IE Deadline now has sister sites in TVLine.com and
Movieline.com.
•Blogs are being used
to set up online shows for existing boutiques around the world. IE: TopShop.
•A new career known as
“blog consulting” has emerged from blogs wherein these consultants come in to
refresh and revitalize corporate blogs.
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