•Privacy. Managers must
be able to trust employees that they won’t reveal any of the company’s secrets
•Must be aware of the
content posted on a corporate blog, nothing inappropriate or controversial
•Time-consuming task
and difficult to maintain
•The people who have
the most time to write have the least to say, while the people who have the
most knowledge don’t have time to write it. The real experts are “hidden”.
•Time and resource
commitment: the blog must be frequently updated and maintained.
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