•Creates a competitive
advantage for the business as they can differentiate their products and brands
amongst competitors.
•To attract new
prospects by way of new customers, potential new investors, or other business
opportunities.
•An inexpensive
platform for advertising the business via social networking.
•Improve internal
communication.
•a blog is a good way
to ensure that all employees under the business managers understand the goals
of the company by providing a database of information.
•An easy and accessible
way for customers to access inventory of product.
•Allows for an
effective and easy way for customers to browse inventory stocks without feeling
overwhelmed.
•Provides a stronger
chance of sale.
•Business
differentiation
•Connection with
customers/external communications (B2C, B2B)
•Brand awareness
•Educational marketing
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